The problem
The rise of AI-generated search results — Google's AI Overviews, ChatGPT search, and Perplexity — is rewriting the rules of organic visibility. Businesses optimised for traditional blue-link rankings are finding that their traffic is being siphoned by AI summaries that don't cite them. Traditional SEO alone is no longer sufficient.
The opportunity
Businesses that understand how AI systems select and cite sources can engineer their content to appear in AI-generated answers — a position that carries enormous trust and drives qualified traffic. This is the defining SEO opportunity of the next decade, and most businesses have not started.
Our approach
We combine entity optimisation, structured data, authoritative content architecture, and brand mentions across trusted sources to maximise the probability of AI systems citing your business. This builds visibility across both traditional search results and emerging AI search surfaces simultaneously.
Capabilities
What we deliver within AI SEO
AI Overview Optimisation
Structuring content to appear within Google's AI-generated summaries for high-value queries.
Entity & Knowledge Graph
Building your brand as a recognised entity in Google's knowledge graph for authoritative citation.
E-E-A-T Signals
Establishing Experience, Expertise, Authoritativeness, and Trustworthiness signals AI systems rely on.
Structured Data Implementation
Advanced schema markup helping AI systems understand and cite your content accurately.
LLM Content Strategy
Creating content structured to be referenced by ChatGPT, Perplexity, Claude, and other AI answer engines.
Brand Mention Architecture
Building unlinked brand mentions across authoritative publications to increase AI citation probability.
AI Traffic Monitoring
Tracking referral traffic from AI search engines and measuring citation frequency.
Traditional SEO Foundation
Maintaining technical and on-page fundamentals that underpin both traditional and AI search visibility.
Outcomes
What you can expect
Measurable appearances in Google AI Overviews for target queries
Brand citations in LLM-generated responses across key AI search engines
Strengthened E-E-A-T signals recognised by both traditional and AI search systems
Entity recognition in Google's Knowledge Graph
Traffic growth resilient to traditional algorithm updates
FAQ
Common questions
Not replacing — extending. Traditional technical and on-page SEO remains essential. AI SEO is an additional layer that ensures your content is visible in AI-generated summaries and LLM responses. The businesses that thrive will do both.
Yes, with limitations. Google Search Console now surfaces some AI Overview data. We also monitor direct referral traffic from Perplexity and other AI engines, and track brand mentions in AI-generated content.
It depends on your existing authority and content quality. Businesses with strong existing SEO foundations often see results within 2–4 months. Building from scratch takes longer — typically 6–12 months.
Yes. AI systems are increasingly generating local recommendations. Local entity signals, Google Business Profile optimisation, and structured local content all contribute to AI visibility in local search contexts.
Related services
Ready to discuss your AI SEO requirements?
Describe your situation and what you are hoping to achieve. We will assess whether there is a genuine opportunity and outline how we would approach it.